Let's bury the digital divide myth

In most newsrooms, if you chat long enough, someone will bring up the moldy old question: What about the digital divide?

Let's bury that.

Some 60 million U.S. households have Internet access. Daily newspapers reach only about 50 million households. Should we be talking about the print partition? The crushed-tree chasm?

Jakob Nielsen tackles the subject in his column this week, noting that falling prices for computer technology have demolished the "economic divide" argument.

Disconnecting MOM

Back in the last century I participated in a New Directions for News workshop. We had one of those future-scenario breakout sessions, and my group sat down to design a new media product for 2010. Chris Mahai was our group leader, and she took us down an interesting, "jobs to be done" path (long before Innosight started throwing the phrase around). What would our lives be like in 2010?

A market-driven slant to journalism

Ben Compaine cites a National Science Foundation-funded study showing that it's the marketplace, not the ownership, that drives "slant" in news media. This makes perfect sense in a Darwinian way. Iconoclasts and polemicists may have their audiences, but you can't drift too far from the consensus and still maintain a big audience. So writers write and editors edit to the expectations of the community.