UK's Press Gazette (trade journal for newspapers) has churned up a list of "The New Media Establishment - 50 people shaping online journalism."
In the comments, this anonymous flame:
"What a ludicrous list...more like 10 people shaping online journalism and 40 old MSM hacks who discovered the internet year before last. Newspapers boldly throwing themselves into....radio, and calling their 'reporters remainder bin' a 'blog' is not 'shaping online journalism'. This explains perfectly why the MSM (and those who report/comment on it) is in the bucket full of trouble it is in today, losing money, credibility and readership in equal measure.
"This has to win the Circle Jerk of the Year award."
Ouch. I guess that's what they meant by the title "Establishment."