News alerts, headline pushes, weekly digests, Daily Deals ... most of us running news organizations use email marketing to get the word out and drive website traffic. It's cheap, it's easy, and it addresses the Web's greatest weakness -- that it's a pull medium, not a push-delivery medium.
Another day, another smooth-talking dotcom entrepreneur with big ambitions runs aground trying to build a national hyperlocal site, or network, or something. Jeff Jarvis has studied the matter and concludes:
Continuing the "free AND paid" theme: Do Savannah, our weekly arts and entertainment section, just had a do-over. Effective today it's redesigned and expanded to 40 pages of expert coverage of arts, music, community, movies and food.
Print distribution continues to include all of the Savannah Morning News circulation, but we're adding more than 80 locations where you can pick up a free copy. We're also reworking the website and preparing a Do-specific mobile app, with more to come.
St. Patrick's Day app from Shoutem
Spotted app from Filemobile
I'm big on open standards. I use open-source software almost exclusively. I'm an advocate of HTML5 and responsive layout. And I'm not all that happy with vendors. I'm of the download-and-build persuasion.
Everybody's talking about paid and digital. But Sunday before last, we launched a product that's free, and in print.
Why? Because print still has an important role to play. Because it makes economic sense. And (there's a lesson in this for digital advocates) because one size does not fit all.
We recently relaunched our mobile website at SavannahNow.com without a bit of news on the homepage. Web design tools have come a long way since the days of table-driven layout and smartphones have more processing power than yesterday's desktops, so why did we do this? For simplicity's sake.