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Free and in print

Submitted by yelvington on February 25, 2013 - 12:43pm

Everybody's talking about paid and digital. But Sunday before last, we launched a product that's free, and in print.


Prototype page

Why? Because print still has an important role to play. Because it makes economic sense. And (there's a lesson in this for digital advocates) because one size does not fit all.

Pressing on

Submitted by yelvington on January 9, 2013 - 4:09pm

In my new job in Savannah, I'm responsible for print as well as digital audience. It's been awhile since I last dealt with print -- I've been working on the digital side since 1994. A lot has changed since then. Today Sean Ruth, our production chief, gave me a look at this:

Reaping a temporary windfall

Submitted by yelvington on October 16, 2012 - 12:59pm

I'm cleaning out my office in prep for a move to Savannah, and finding stuff, as usual.

In the pile: A folder labeled "charging for content." And inside, printouts headlined "Web sites going free-to-fee," "Media General to charge for newspaper web sites; CEO calls free access 'dumb'," "Turning surfers into subscribers" and "If you post it, will they pay?"

The dates? 2000 and 2001.

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