new media

What Alan said ...

Alan "Newsosaur" Mutter is one of my faves, and his brain drain post was a classic even before the comments started rolling in.

But the young net natives, for the most part, rank too low in the organizations that employ them to be invited to the pivotal discussions determining the stratgeic initiatives that could help their employers sustain their franchises.

The sports power struggle

Writing for followthemedia.com, Philip Stone has a good roundup of the blooming power struggle between sports sanctioning organizations and the media.

At the other end of the spectrum, Steve Klein notes that the National Hockey League is setting up a "blog box" -- a special area for live bloggers -- at some of its venues.

What's going on? Is the NHL enlightened and the rest of the sports world stuck in the dark ages?

Where are you trying to go, anyway?

The great philosopher Yogi Berra was quoted as saying, "You got to be very careful if you don't know where you're going, because you might not get there."

I was thinking about that the other day because a colleague had told a story about a key newspaper executive -- not one of ours, fortunately -- who admittedly had no goals or vision for that newspaper's website.

No goals. No vision. No strategy.

I wonder how widespread a problem that is.

Morris is hiring

Morris has several interesting openings right now:

New media directors at several newspapers ranging from the Florida Times-Union to little Pittsburg, Kansas. The job is opening up any day now at Bluffton Today. A new media director has a tough job, like a publisher, integrating revenue, audience, journalism and public service issues, and serving as a key management team member.

Beyond media-agnostic

William Powers, writing for the National Journal:

"A dozen years ago, at the start of the digital-news era, a lot of media outlets assumed that the way to thrive in this new landscape of news was to be agnostic as to medium. ...

"That philosophy gave us, among other things, those baggy newspaper Web sites that try to be one-stop destinations for every kind of content .... By being all things to all consumers, they lack the identity that builds loyalty. ...