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1. Notes from the unification

   ... In some cases, onliners assume printies are anti-Internet when in fact they've been extremely frustrated by organizational walls that ... digital leader or at least an online champion (better yet a content editor), climate change (multiple deadlines throughout the day), ...

   yelvington - Feb 25 2013 - 11:47am - 11 comments

2. Another round of paid-content nonsense

   ... would be just fine if they'd stop giving away their content on the Internet. The latest is Stanford University journalism ... pure plays. All the growth is in digital media. "When the sites were regarded as technology curiosities, there was no thought of ...

   yelvington - Feb 25 2013 - 11:47am - 6 comments

3. The three primary roles your local website should play

   ... and the "continuous news desk" concept take root so quickly when newsrooms suddenly awaken to the urgency of taking the Internet seriously. ... selling enough advertising to support our really great content. The inconvenient truth is that the content isn't all that ...

   yelvington - Feb 25 2013 - 11:47am - 20 comments

4. Lookie Lou isn't really a customer

   ... resources on the others. To use the storefront analogy: When I have people in line to buy big-ticket merchandise, I'm not going to shut ... newspaper directory we could find and to get links to our content inserted wherever possible. This gave us on online readership volume ...

   yelvington - Feb 25 2013 - 11:47am - 18 comments

5. Stop the irrational negativity: Newspapers are not dead

   ... Print drives online ad sales at newspapers When you read them, keep in mind that there is a lot of variation in actual ... shut down its website would we go buy the paper to get NYT content or would we just jump to the Washpost? We are in a transition during ...

   yelvington - Feb 25 2013 - 11:47am - 11 comments

6. Standard templates aren't such a bad idea

   ... @yelvington a resounding yea from me on templates. Content trumps design always. The content should set a mareket apart, not the ... @yelvington std templates are a good starting point when introducing new concepts and tech to newsrooms. long term, though? nay. ...

   yelvington - Feb 25 2013 - 11:47am - 7 comments

7. Cookie monster versus "soft" paywalls

   ... seriously these days about asking users to pay for news content is pointing at the same model: Leave the website open to casual ... Those sites use what are called session cookies. When you log in, the website hands your browser a token that uniquely ... away. This is fine for a short session, but to track how many pages you've read this month on the Daily Bugle's website, we're ...

   yelvington - Feb 25 2013 - 11:47am - 13 comments

8. Please stop calling print the 'core product' (explained)

   ... supports news and start thinking about how news (and other content) supports advertising. Your core business is helping others sell ... That's been true since the middle of the 19th century, when the industrial revolution transformed newspapers from subsidized journals ...

   yelvington - Feb 25 2013 - 11:47am - 8 comments

9. A tale of two audiences (and beatblogging and topics pages)

   ... else, and there are lots of ways to group people. But when looking at the audience of a newspaper website, there's one way that I ... dynamic for your explanation of why traditional newspaper content has fallen in popularity since the Eisenhower era. It's not just that ...

   yelvington - Feb 25 2013 - 11:47am - 8 comments

10. Maybe these are the best days for journalism

    ... the Republican party tries to figure out what just happened. When I lived in Minnesota, I was a strong supporter of Gov. Arne Carlson and ... for meaningful, relevant information out of all that content. Chuck Log in to post comments ...

    yelvington - Feb 25 2013 - 11:47am - 6 comments