TV is for old people, but video is booming

From Variety comes this report that "the five broadcast nets' average live median age (in other words, not including delayed DVR viewing) was 50 last season." I'd love to know how much of that is due to a shift to Internet browsing, including video of course, and how much of it is a result of the networks driving us away with a barrage of painfully mislabeled "talent" contests mixed with out-of-control commercial clutter.

Either way, it's clear that most of us are taking a more active role in our own video experiences, either selecting when we want to see our preferred entertainment through PVRs, or watching video online. Simon Waldman points out that Youtube is bigger than the entire Internet of 2000 when measured by the amount of traffic it generates. Hulu, a joint venture of NBC Universal and News Corp., seems to be taking off, some networks have videos on their own websites, and of course iTunes is selling videos by the download.

This poses a challenge to those of us who still think of the net as a place driven primarily by the power of words. Clearly I need to get my video camera out of my bag and into my hand.

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Check out this post from from marketingcharts.com on how video consumption habits are shifting because of the Web.