San Diego Union turns against its future
A long time ago someone said to me: "When the parent becomes threatened by the child, the stage is set for a Greek tragedy."
If reports are to be believed, that's playing out right now in San Diego, where Karin Winner, the editor of the decaying and decrepit Union-Tribune, has engineered the exit of Chris Jennewein and Ron James, two of the best online guys in the newspaper business. Not the first time this has happened. And sadly, probably not the last.
The newspaper's audience in-market penetration has sagged to 54%, while the website has added 17.2%, according to the latest ABC data. In addition, the website has built a separate national audience/revenue proposition (out-of-market usage is not measured by ABC) based on inbound tourism. So the response is for the newsroom to seize control and oust the growth guys. Dumb.