The other day, when commenting on the MinnPost.com announcement, I said "we may be heading for a world in which nothing is dominant."
Now comes a bit of research from the management-consulting firm McKinsey & Company that demonstrates what I meant. The charts are hard to read, but here's the nut graf: "The research — an online survey of 2,100 consumers in the United States — found that the respondents divide their time among as many as 16 news brands a week. 'Brand promiscuity,' it appears, is the norm. Such findings have implications for media companies as they refine their products and strategies."