In a comment, Tish Grier observes that Wall Street needs to get out and talk with real people. She's right, but so do newspapers. I just got back from several days in a local market where a team of Medill students did exactly that, interviewing hundreds of regular people -- women, youth, small business folks and so forth -- as part of a project building on the NewspaperNext Blueprint for Transformation. It's exciting stuff, and I look forward to being able to say more about it later. At this point, all I can say is: Identifying "jobs to be done" means there's work to be done.
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It's part of the job…
It's pretty much (or should be) a fundamental part of journalism - meeting the people you're reporting on face to face. The only times I've been truly unhappy in my journalistic career has been when I've been stuck behind a desk.