William Powers, writing for the National Journal:
"A dozen years ago, at the start of the digital-news era, a lot of media outlets assumed that the way to thrive in this new landscape of news was to be agnostic as to medium. ...
"That philosophy gave us, among other things, those baggy newspaper Web sites that try to be one-stop destinations for every kind of content .... By being all things to all consumers, they lack the identity that builds loyalty. ...
"Now big media companies are trying a new approach -- use different kinds of media to deliver different kinds of content. Analysis and big-idea commentary run on paper, while hard news and bloggy of-the-moment fare go online."