I often point out that the New York Times is in a very different business than the typical local/regional daily newspaper in the United States.
But listening to Bill Keller tell the NYT Digital crew his list of seven "questions that loom largest to us at the moment," I'm struck by how perfectly it aligns with the key newsroom issues at every daily newspaper in America.
If you're not acutely aware of all of these, you have some homework to do.
- Where are we going with topics pages?
- What is the best strategy for community?
- How to spread the gospel of integration more fully in the newsroom?
- How do we have the best possible relationship between technology, product, and the newsroom?
- How do we assure that web-first is getting the priority it needs?
- We need to figure out the right journalistic product to deliver to mobile platforms and devices.
- We're going to be paying close attention to article page design. ... The article pages are a major point of entry and we need to turn them into an engine of engagement.
Watch the video:
Update: It's been pointed out to me that I did not mention what Keller had to say about paid content. I think he positioned it as an overarching business question; his list of seven priorities is utterly newsroom-focused.