The rehabilitation of amateurism

Writing for the Club of Amsterdam, a futurist society, Milverton Wallace describes the rise of the amateur, "someone or an activity motivated by love" and not by the profit motive.

"There's a big misconception among professional journalists that the new media is about news. Wrong. It's about self-expression, it's about participating in defining and shaping the information/communication environments in which we live. The various forms of digital media - blogging, podcasting, social bookmarking and networking etc - are merely the means and the channels for achieving this. An entire generation - call them the digital natives or the new Corinthians - is creating an open, collaborative, networked communications infrastructure in opposition to the closed, top down, hierarchical traditional media organisations which have dominated the media universe since the 19th century."