So it turns out that Myspace s attracting older users than had been thought. That shouldn't be surprising; with the barrage of media coverage about the dangers of Myspace, every mother in America is trolling through Myspace for evidence of her children's activities. (And probably more than a few older creeps trolling for the children.) Anybody tempted to think Myspace is unassailable as a business should keep in mind that young people have fickle brand loyalties and can switch in a moment, and there are many alternatives.
One they will not have is Wal-Mart's lame attempt to attract teens with its own social networking site; its been shut down. Wal-Mart is not cool. Just cheap.
Comments
not just moms trolling for their kids
another factor that just might be effecting MySpace--middle-aged folks in arrested developmentlooking to be cool ;-)
but, seriously, from hanging out with some folks in the local music and independent film scenes, I've found out that loads of groups and organizations have MySpace pages. Most independent and international film festivals are now running MySpace pages, as well as actors, directors, etc., who weren't doing so a year ago or less. MySpace is now about reaching a young audience through their social network vs. setting up a static website and hoping they'll find it through search.