The remarkable thing about today's Pew report on U.S. online video usage is not that 57 percent of all online adults have viewed video online, but that 19 percent do so on any typical day.
That's why entertainment television producers and local TV broadcasters should be afraid, very afraid. Keep in mind that a lot of what they're viewing is, by traditional broadcast standards, pretty shoddy stuff both in terms of technical quality and narrative quality, yet it's pulling people away from the traditional one-way tube.
Once again, it's broadband adoption that is pushing this behavioral change.
Pew notes: "Video viewers who actively exploit the participatory features of online
video, such as rating content, posting feedback or uploading video, make
up the motivated minority of the online video audience. Young adults are
the most active participants in this realm."
My middle daughter, the one with 13,770 pictures in her photo gallery, recently began shooting videos that she posts to YouTube and then embeds in her blog. Again, the future is already here; it's just unevenly distributed.
Comments
Maybe it's the bosses (not broadcasters) that should worry
... yet it's pulling people away from the traditional one-way tube.
I'd posit that the online video use happens at work and that the traditional tube viewing happens at home, so it's the job (and not traditional one-way tube watching) that's getting pulled away from ...