We should know by now that professional sporting events are not sporting events at all, but rather commercial entertainment masquerading as athletics. Sadly, the same can be said of the Olympics, which have become dominated by commercial interests that dwarf the actual sports.
Here's one example. Staci Kramer points to a Sports Business Journal report that says:
"Credentialing rules issued through several national governing bodies for upcoming Olympic trials require that all audio and video files contain a link back to nbcolympics.com. The rules also heavily restrict all forms of multimedia in and around the fields of play, including athlete interviews, and require that all audio and video be removed from media sites by Aug. 7, the day before the start of the Beijing Olympics."