A crisis is a terrible thing to waste

From Pew Research: "The financial crisis facing news organizations is so grave that it is now overshadowing concerns about the quality of news coverage, the flagging credibility of the news media, and other problems that have been very much on the minds of journalists over the past decade."

From Editor and Publisher: "The McClatchy Co. reported at the close of the market that total revenue in February slid 11.7% to $156 million while advertising revenue plunged 13.3% to $130 million on weakness in the classified category."

From Dow Jones, via CNN: "The digital wave washing over newspapers has turned into a tsunami in the past several weeks, as hundreds of newsroom layoffs coast- to-coast are raising fears that the push for profits and a dismal economy are teaming up to accomplish the unthinkable -- putting the print industry in its grave."

OK, I think we're past the denial stage now. So who's responding in an interesting way. I don't mean interesting as in gee, "who's getting canned now?" I mean interesting as in reorganizing the newsroom to work more efficiently, redesigning the products to be more interesting and relevant, retargeting the advertising sales process to go after new money from new customers?

A crisis is a terrible thing to waste. Are there any success stories out there, or are we all just sitting around and whining?