Yahoo

If the world unfolded as predicted by Bill Gates, printed newspapers would be dead in the next four years. While he may turn out to have been directionally correct and merely wrong about the timing, it's been interesting to watch the world change around Microsoft and slowly render the software giant impotent at a time when newspapers continue to hang around and even start new print publications.

I'll leave it to others to comment on the potential impact on the newspaper industry of the proposed Microsoft-Yahoo takeover.

I'm interested in how Microsoft may be faced with a choice: Change who you are in a very fundamental way, or destroy both Yahoo and yourself in the process.

That is the very choice facing newspapers today, and we might learn something by considering how this takeover might play out.

The universe of "Amigos" officially expanded today with the announcement of an expanded relationship between Yahoo and a set of newspaper companies that has grown to 12 with the addition of McClatchy.

Yahoo News has launched local pages for metropolitan areas across the United States, aggregating local news from RSS feeds and via screen-scraping. Users of Yahoo's personalization tools will get a link that aggregates their hometown news by default, and a cluster of local headlines on the news.yahoo.com page.