Real people live local lives

For as long as there have been J-schools, professors have been telling their students to refrain from projecting their personal experiences onto the world they're covering. At least I hope that's still going on. But judging from the responses to Jeff Jarvis' "Local lives" post, a lot of people seem to be forgetting how to do that.

Jeff's point: Local is very important, full of opportunity, and very hard to do.

That's not hyperlocalism

Project for Excellence in Journalism has released its report, "The State of the News Media 2007," and I'd really like to read it before commenting on it. Unfortunately I didn't make it past the first page of the 38-page executive summary before stumbling over this sentence:

For some, the new brand is what Wall Street calls “hyper localism” (consider the end of foreign bureaus at the Boston Globe or the narrowing of the coverage area at the Atlanta Journal Constitution).

MyClaySun.com launches

MyClaySun.com launched today in Clay County, Florida, just west of Jacksonville. The blogs-for-all website is coupled with a four-day newspaper, around 30,000 distribution. The website has a couple of nits here and there that the tech team is still chasing down, but the community interaction seems to be off to a good start.


It's public now: We're launching another "daily" hyperlocal product, this one in a western suburb of Jacksonville, Fla., called MyClay Sun. It will have a four-day print publication schedule, "daily on the Web," with a participative community website. Some elements will be very similar to Bluffton Today, but there also will be some significant differences. Launch date is the middle of next month.