community

Discovering the Dunbar number

Institute for the Future's Franz Dill discovers the Dunbar number, the theoretical size of the number of "stable relationships" human beings tend to form.

I've referred to the Dunbar number frequently in explaining to journalism and new-media audiences the concept of hyperlocal relevance. It works like this: If I have about 150 people in my inner circle, and I never see them in your newspaper, then your newspaper isn't about me and my kind.