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When local newspapers aren't local

Submitted by yelvington on August 19, 2007 - 11:34am

The badly flawed Shorenstein report arguing that local newspapers are the most seriously threatened by the Internet already has been properly shredded by Jeff Jarvis, but there's another angle that strikes me: sloppy use of the word "local."

I believe that "local" is a powerful asset, not a liability, and that the Shorenstein report has tripped over a lack of precision in the use of that word.

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How the iPhone threatens newspapers

Submitted by yelvington on June 1, 2007 - 3:16pm

Journalists are chronically confused about why people read newspapers. As Clayton Christensen has pointed out, the best way to understand product-market relationships is this: People don't buy products; they hire products to get specific jobs done.


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