The great philosopher Yogi Berra was quoted as saying, "You got to be very careful if you don't know where you're going, because you might not get there."

I was thinking about that the other day because a colleague had told a story about a key newspaper executive -- not one of ours, fortunately -- who admittedly had no goals or vision for that newspaper's website.

No goals. No vision. No strategy.

I wonder how widespread a problem that is.

One of my favorite blogs is Creating Passionate Users, where Kathy Sierra's diagrams are as thought-provoking as her posts. Not long ago, some jackass posted threats in the comments on her website.

Morris has several interesting openings right now:

New media directors at several newspapers ranging from the Florida Times-Union to little Pittsburg, Kansas. The job is opening up any day now at Bluffton Today. A new media director has a tough job, like a publisher, integrating revenue, audience, journalism and public service issues, and serving as a key management team member.

In a comment, Tish Grier observes that Wall Street needs to get out and talk with real people. She's right, but so do newspapers. I just got back from several days in a local market where a team of Medill students did exactly that, interviewing hundreds of regular people -- women, youth, small business folks and so forth -- as part of a project building on the NewspaperNext Blueprint for Transformation. It's exciting stuff, and I look forward to being able to say more about it later.

If you agree that TV news has more in common with professional "wrestling" than journalism, you'll enjoy this from the folks at Jib Jab:

Tim O'Reilly, the Harvard-trained classical literature buff who made his name and fortune peddling geek books featuring funny animals, has turned his attention to the plight of newspapers in a post titled "SF Chronicle in Trouble?" He writes:

Howard Weaver wants six-word stories.