Journalism.co.uk has an interview with Bob Cauthorn, who's been traveling and speaking in Europe recently, about the upcoming launch of what it calls a "'social network' for newspapers." And Cauthorn's company, CityTools LLC, has an informational page about the "Rosetta Project." I don't get the social network reference; it sounds like a content and advertising syndication system.
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social
Think of news organizations as people. Think of people creating content and saying to each other, you can use this and I like what you have so, I'm going to use it, if that's ok with you? I can put in you in my content network, or I can keep you out. I can join your network, or not, and you may not want me in your network.