"OK open systems beat great closed systems every time." I've cited that quote (from Scott Kurnit, circa 1994-95) often, and we're now looking at yet another example: Android and the Web are winning the mobile space. Your stats may be telling you something different. They're probably wrong.
We've launched robust mobile news sites for most of our newspapers, properly integrated with our non-mobile sites, fully supporting social link-sharing and commenting. We also have some apps from a couple of different vendors. In terms of usage, the mobile sites are slaying the apps.