Danny Sullivan is getting a lot of points for his post beating up on News Corp. titled If Newspapers Were Stores, Would Visitors Be “Worthless” Then?
Far be it from me to defend Rupert Murdoch.
But I have to take issue with the premise that newspaper executives are idiots for not realizing the immense value of random visitors from random places who stumble across a newspaper story.
It ain't there.
As so often is the case, Sullivan uses an analogy, then takes it to absurdity: