For years I've been pushing the idea of participatory journalism. If you've been thinking this is just theory, some more data has emerged that ought to get your attention:
Life is change, and we've had some great people change their lives by leaving Morris DigitalWorks to take on new challenges in the Web consulting and development world. We're sad to see them go, but excited when they wind up working on cool projects like Whitehouse.gov.
So we're looking to grow a new crop of wizards, and in the mix we're going to be recruiting some journogeeks.
It hasn't been a good month for Microsoft. First Google with its Nexus One, then Apple with its iPad, have highlighted how its empire is in risk of falling, replaced by a new mobile world in which Microsoft is irrelevant.
Most revolutions fail because the revolutionaries can't stay united. This one is no different. And there is plenty of skirmishing among the revolutionaries.
It's here. And I'm disappointed. It's not just that the iPad failed to live up to its hype (which was just short of ending world hunger, curing disease and raising the dead). It's that the iPad doesn't change the world, no matter how many times Steve Jobs says "advanced," "revolutionary," "magical" and "unbelievable."
OK, one more post about the "soft paywall" concept and then I'll move on to something else.
Paid-content discussions tend to be dominated by religious wars -- declarations of belief, not fact -- so I want to do what I can to inject some facts when I can.
As I've pointed out repeatedly, averages are useless and segmentation is essential if we're going to understand human behavior and discover whether there is any real reader-revenue opportunity left in local journalism.