Incremental adjustments in radical times
Submitted by yelvington on January 14, 2008 - 7:27amThe Chicago Tribune is trimming its page width again: another inch gone, some more dollars saved in newsprint costs, another disguised ad rate hike.
The progressive narrowing of the web width seems symbolic of the trap that snares large newspapers. Unable to make the bold and sweeping changes that might reverse their sagging fortunes, they tinker with the format, making small and insufficient alterations.