Where to go

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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>For more than a decade there\'s been a deep division in newspaper journalism between the \"onliners\" and the .. well, let\'s face it, we all called them Luddites. Dinosaurs. People who just don\'t get it.</p>\n<p>But times change.</p>\n<p>All across the country there are efforts to move online publishing responsibility and authority into the core news organization.</p>\n<p>It is a move fraught with peril. I\'ve previously warned of the many ways that this can go wrong. But I have become convinced of the following:</p>\n<p><strong>It\'s not optional.</strong> We have to do it. We\'re coming up on the <a href=\"http://www.yelvington.com/20060616/print_online_revenue_and_the_inflection_point\">Picard inflection points.</a> It\'s not economically feasible to run entirely separate online and print organizations.</p>\n<p><strong>They\'re ready to change.</strong> By and large, the \"print\" people have moved beyond the state of denial that has held them trapped for all these years. That doesn\'t mean they have the skills. They\'re a long way from really understanding the Internet. And there are some who pretty far behind the curve. But most want to move ahead.</p>\n<p><strong>We have a serious respect problem.</strong> Onliners often have an acute sense of being disrespected that can veer into a full-scale inferiority complex. Here\'s the thing: It works the other way, too. Print folks not only feel overwhelmed and undertrained, they also feel that their existing skills and their core values are not respected by onliners. Constantly hammering that they \"just don\'t get it\" makes things worse, not better.</p>\n<p>Change hurts. The \"<a href=\"http://en.wikipedia.org/wiki/K%C3%BCbler-Ross_model\">five stages of grief</a>\" may apply:</p>\n<p> 1. Denial: \"It can\'t be happening.\"<br />\n 2. Anger: \"Why me? It\'s not fair.\"<br />\n 3. Bargaining: \"Just let me live to see my children graduate.\"<br />\n 4. Depression: \"I\'m so sad, why bother with anything?\"<br />\n 5. Acceptance: \"It\'s going to be OK.\"</p>\n<p>Managers need to be aware and supportive as staff members go through these stages. And it\'s important to know that the Luddites, the ones who fear change, may not be the ones you expect.</p>\n', created = 1280418903, expire = 1280505303, headers = '', serialized = 0 WHERE cid = '4:e3ae373ed4be79b80bd4d407ded35e4a' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>One day I was doing some consulting and sat down with a new media director to talk about how he might work to make his website more complimentary and less directly competitive with his newspaper.</p>\n<p>Develop the interactive community, I said.</p>\n<p>But that takes time and people that I don\'t have, he said.</p>\n<p>Stop putting all your time into cutting and pasting newspaper stories onto the web, I said. Your limits are real, but you can reallocate. Make your website an interactive center of the community. Lead discussions instead of trying to duplicate the newspaper. Let print be best at what it does, and use the Internet for its interactive strengths.</p>\n<p>But my news guy won\'t like it, he said. The news guy signed up to put news stories online, not run bulletin boards. He\'ll quit.</p>\n<p>I\'ve thought about that interaction often recently. </p>\n<p>Across the country, there are moves to integrate online and print departments. Reporters and photographers are being asked -- finally! -- to recognize that they have multimedia responsibilities. Newsrooms are being renamed \"information centers\" and asked to accept responsibilities for non-news information, utility data, \"evergreen\" resources. And online \"divisions\" are disappearing.</p>\n<p>Not surprisingly, some people don\'t like this. But the pushback isn\'t always from some mossback from the print side who\'s still acting like it\'s 1987. Sometimes it\'s from the online side.</p>\n<p>Middle managers everywhere naturally resist anything that might diminish their power bases. It shouldn\'t be surprising that onliners, too, can become agents of stasis rather than agents of change. We need to be on guard against that.</p>\n<p>Not all change is good, and it\'s appropriate to speak out, to raise issues that need attention. But we need to make sure that we\'re raising issues that are real and not merely looking for ways to protect our positions of power or independence. Let\'s not become the new roadblock.</p>\n', created = 1280418904, expire = 1280505304, headers = '', serialized = 0 WHERE cid = '1:88f13a09a8b2c76ac42630f21ca3dca9' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>I just wrote a note to an NAA mailing list on the topic of organizational structure that is a bit more radical than positions I\'ve previously taken. </p>\n<p>Like pretty much everybody who\'s spent a lot of time on the New Media side of the Great Divide, I\'ve been leery of organizational integration. Why? Because Luddite values are deeply ingrained in traditional newspaper operational groups, and those values will lead us to defeat. Equally deeply ingrained: Utter denial that those Luddite characteristics exist. It\'s a dangerous combination.</p>\n<p>But this is the 21st century, and if we continue to put up with Luddite behaviors, we\'re cooked anyway. </p>\n<p>It\'s time to restructure, and clean house of the obstructionists.</p>\n<p>What happens if you delete your online department? Is the core organization ready to face the future? It\'s had more than a decade to get ready. Now or never, guys.</p>\n<p>The next five years are the make-or-break opportunity for newspapers. </p>\n<p>If you continue to tolerate behaviors that suggest the Internet -- the only growth opportunity you have -- is a sideline, then you\'re going to break, not make.</p>\n<p>Perhaps your former online department leaders should be running your new integrated groups.</p>\n<p>One of the overlooked aspects of the <a href=\"http://www.newspapernext.org/\">NewspaperNext Blueprint for Change</a> is a new definition of the \"core business:\" anything that follows the traditional content and advertising model. This includes special sections, most niche products and Internet publishing, in that nearly everything newspapers do on the Internet amounts to nothing more than an \"online newspaper.\"</p>\n<p>Where we need separation is in an area where only a few newspapers are effectively working: innovation. Observing people and businesses. Figuring out what they\'re trying to do that doesn\'t work very well. Testing ideas and iterating in a fast-failure, fast-learning cycle. </p>\n<p>You can\'t do that very well in an operationally focused group. Innovation is best firewalled from the core organization, the way IBM set up its personal computer division in the early 1980s.</p>\n', created = 1280418905, expire = 1280505305, headers = '', serialized = 0 WHERE cid = '1:e5e47019ef2e426c290c936091b83b5e' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>Writing for editorsweblog.org, Rory Satran makes \"<a href=\"http://www.editorsweblog.org/analysis/2006/10/a_case_for_moderate_integration.php\">A Case for Measured Integration</a>\" of print and online newsrooms.</p>\n<p>This is a complex issue, and one full of opportunities to fail. Many of us (legitimately) fear seeing online efforts placed under the thumb of luddite or inept print editors, and yes, there are plenty of those still in power in American newsrooms. Web news is not \"just another edition\" and there\'s a very real danger of unlearning the hard lessons we\'ve learned in more than a decade of Internet publishing. I\'ve seen those lessons tossed right out the door -- along with online editors who were perceived as threatening to the power base of print editors.</p>\n<p>But those issues are merely common stupidity and can be dealt with. What is more dangerous is shifting to a production-efficiency focus at a time when we desperately need to break out of the \"online newspaper\" trap.</p>\n<p>Several years ago in his doctoral dissertation for the Harvard Business School, Clark Gilbert documented a tremendous performance advantage held by newspaper online departments that were organizationally separate from print. This separation made possible quick decisionmaking, rule-breaking thinking, and direct accountability for results. </p>\n<p>I believe we are not finished defining online news, and we need to be careful not to lose the agility of a separate online operation as we seek efficiencies. Print editors will argue that they\'re innovative, forward-thinking and fast-moving, but I\'ve consistently found an order of magnitude of difference in those definitions.</p>\n<p>More importantly, we\'ve hardly even begun making process <em>outside of the \"news\" concept</em> in local information and community interaction. </p>\n<p>Newsrooms are not designed to address product-development and innovation issues in such areas; newsrooms are production factories. </p>\n<p>So we should be careful to make separate, protected places in our organizations for such work. Good intentions are not enough.</p>\n<p>I am not making an argument against integration. In fact, I think production processes need to be integrated and \"newspapers\" need to become multiplatform organizations managing a portfolio of products. </p>\n<p>What I think has to be separate is the process of innovation outside the \"news\" core. This is where the NewspaperNext project comes into play. The N2 definition of core versus noncore -- which is <em>not drawn on lines of product technology</em> -- should help us understand when and how to integrate, and when not do so.</p>\n', created = 1280418905, expire = 1280505305, headers = '', serialized = 0 WHERE cid = '1:e2da3c6f1e54b1131dc845f2fa058972' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>Awhile back a team of Rich Gordon\'s whiz kids from Northwestern University worked with Davenport\'s Quad-City Times on a combo print-online youth product called Your Mom. </p>\n<p>Last year the paper pulled the plug on the printed product but kept the website. Now Will Sullivan notes that the Lee Enterprises newspaper has <a href=\"http://yourmomonline.com/\">killed Your Mom online</a> as well.</p>\n<p>I have no inside information about Your Mom\'s numbers, but I do know one thing: Newspapers have a terrible track record at addressing the youth market and an equally terrible track record on innovation. It\'s the latter that I want to address here.</p>\n<p>It\'s imperative that newspapers get inside the heads and hearts of young people, learn to understand them, and learn to build tomorrow\'s business around their needs and interests.</p>\n<p>But in the culture and business context of a daily newspaper, a project like Your Mom is a distraction at best and a resource-sucking black hole at worst. </p>\n<p>Who wants to advertise to these kids? Are those advertisers bad credit risks? How much will it cost us to call on them? From the ad salesperson\'s perspective: Will I get enough commission from this sales call to make it worth my time?</p>\n<p>The guys from <a href=\"http://www.innosight.com/\">Innosight</a> often advise us to separate innovative projects from the mothership. And they have a simple prescription: Be patient for scale, but impatient for profit. You need to discover whether a project makes business sense (i.e., can generate some sort of a profit) before you try to make it big. </p>\n<p>Inside a newspaper, though, the drive is to make it big first, and hope for profit later. This can lead to big mistakes. A mistake is not always a bad thing, but you learn most quickly (with the least suffering) from a series of small mistakes.</p>\n<p>It would be unreasonable to expect a team of Rich Gordon\'s college students to pull a perfect product out of a hat.</p>\n<p>The issue for Lee Enterprises is not the success or failure of Your Mom, but rather what steps it takes next. Did it learn from Your Mom? How will it adapt to those learnings and try again? Because the generational dropoff in readership isn\'t going away.</p>\n', created = 1280418914, expire = 1280505314, headers = '', serialized = 0 WHERE cid = '1:2da30c70dfa678a8bed517f7b04fea1d' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>Declan McCullagh of cnet reports that a group of Republicans want to <a href=\"http://news.com.com/Congress+targets+social+network+sites/2100-1028_3-6071040.html\">ban school and library access to social networking sites</a> by minors.</p>\n<p>As I read <a href=\"http://www.politechbot.com/docs/fitzpatrick.social.networking.051006.pdf\">the proposal,</a> it also would bar school and library access to <a href=\"http://www.blufftontoday.com/\">Bluffton Today</a>, the next-generation website Morris is preparing to launch in Savannah, and any other website that lets users create personal profiles and communicate directly with one another through forums, blogs, chat rooms and the like.</p>\n<p>This morning one of my local TV stations was banging the timpani and booming out a warning that Myspace could lead to the ruin of my children ... so I\'d better tune in for tonight\'s newscast and learn how to protect my family. (Where are these stories coming from? Another VNR fake-news handout?)</p>\n<p>Yeah, we got <a href=\"http://www.guntheranderson.com/v/data/yagottro.htm\">trouble in River City!</a></p>\n', created = 1280418914, expire = 1280505314, headers = '', serialized = 0 WHERE cid = '1:ea5b3eb4e80d28111c065940d4cb6fc6' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>This spring\'s graduating class will be part of America\'s first generation to be forever connected. The story of America is largely one of individual and family migration, and the end of the school experience often was the end of relationships for many as they moved away for jobs and new lives.</p>\n<p>Today\'s young people are different from their elders in many ways, and one big difference is how they connect. Most interpersonal communications among today\'s youth are no longer face-to-face encounters, but rather mediated through technology -- instant messaging, SMS text messaging, and that old teenage favorite, the telephone. Often it\'s through all of them simultaneously. And, significantly, these technologies now are generally flat-rate services, insensitive to distance.</p>\n<p>Move away? What\'s \"away\" mean these days?</p>\n<p>The Web\'s new public and personal spaces help re-establish dropped connections. <a href=\"http://www.myspace.com/\">Myspace.com</a>, for example, makes it easy for high-school friends to link back up through its social networking (friends lists) and search features.</p>\n<p>This connectivity has implications for the concept of \"local,\" which is the one remaining strength in a local newspaper\'s franchise.</p>\n<p>We should keep in mind that this is a human phenomenon, not a technology phenomenon. The connectivity that\'s been established by the Internet will have wide-reaching social implications. Some 15,000 Los Angeles high school students took to the streets Monday to protest anti-immigrant legislation. Conversations on Myspace.com <a href=\"http://www.boingboing.net/2006/03/27/la_student_protests_.html\">are being credited</a> with helping spread the word.</p>\n', created = 1280418915, expire = 1280505315, headers = '', serialized = 0 WHERE cid = '1:1e095417b693a886a83d1d8747ba11f5' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>News organizations are a lot like sheep. They graze together. Where they graze, the pretty much eat everything, right down to rock. When one gets spooked, they all get spooked. A sheep stampede is a thing to behold.</p>\n<p>Writing for Poynter, <a href=\"http://www.poynter.org/column.asp?id=67&amp;aid=97574\">Kelly McBride notes an outbreak</a> of highly negative coverage of MySpace.com: \"In the last month most MySpace stories come in three categories: Advice for hapless parents, criminal behavior and danger.\" </p>\n<p>Meanwhile, <a href=\"http://www.wired.com/news/politics/0,70254-0.html\">Wired News cites</a> \"the great MySpace crackdown of \'06\" and says: \"In recent weeks newspapers from the San Francisco Chronicle to the Rutland Herald have pressed out stories -- often on the front page -- with headlines like \'Online Danger Zone\' and \'The Trouble With MySpace.\' An NBC Dateline show in January colored MySpace \"a cyber secret teenagers keep from tech-challenged parents.\"</p>\n<p>MySpace.com may be this season\'s black sheep, but I hope editors aren\'t missing an opportunity to learn from it. For me, one of the fascinating things about MySpace.com is that much of the social networking is among people who already know each other in the \"real world.\" Techno-mediated interaction is being overlaid on physical community. It may look new and different, but in some ways MySpace.com is stepping into the role that ought to be played by a good local newspaper: building deeper connections between people and their own geographic communities.</p>\n', created = 1280418915, expire = 1280505315, headers = '', serialized = 0 WHERE cid = '1:e64dff2ae1be62ce80ca29446bd10983' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>Pretty much every conventional U.S. daily newspaper published east of the Rocky Mountains has egg on its face this morning. So do some in the west. Contrary to what you may have found rolled up in your driveway this morning, 12 miners were not found alive in Tallmansville, W. Va. Between the time the presses rolled and the time the papers were delivered, the story took a tragic turn.</p>\n<p>This isn\'t a new problem; I wrestled with it for years as a daily newspaper wire editor. But the world has moved on, and newspapers have not.</p>\n<p>Most are still pretending to be the primary connector of a news-hungry population with the outside world. Most still think of themselves as gatekeepers. Most are still stuck on the idea of a \"newspaper of record\" -- if we don\'t write about it, it didn\'t really happen. Meanwhile, most Americans have switched from newspapers to television, 24-hour cable news, and the Internet for breaking news, especially disaster coverage.</p>\n<p>It\'s time to sunset the 20th century. It\'s been over for five years now.</p>\n<p>In the Wizard of Oz, the Wicked Witch of the West said: \"These things must be done delicately, or you hurt the spell.\" Most newspaper journalists believe that; there\'s a deep-seated fear of alienating \"our loyal readers\" by making radical changes.</p>\n<p>I\'m not afraid of that. \"Our loyal readers\" aren\'t going anywhere, except inevitably to the grave.</p>\n<p>I\'m afraid of something else: never succeeding with an entire generation that has grown up in a digital universe where everything is connected, where everything is everywhere, where technology has broken the barriers of time and space. A universe where what you know is held not necessarily in your brain, but behind a Google query. A universe where everyone is a publisher and no one has to depend on outdated information thrown into the driveway from a delivery truck.</p>\n<p>This should be a wake-up call to every newspaper editor. Get your key staff members in a room with a whiteboard. Write down the six things your newspaper can do really well. Then compare that list with what\'s really in your newspaper. I\'ll bet you\'ll find a big disconnect.</p>\n', created = 1280418915, expire = 1280505315, headers = '', serialized = 0 WHERE cid = '1:97aa1fd40cc9db38b83aa8f9ff3e6802' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>Chicago\'s Sun-Times is killing the free newspaper <a href=\"http://www.chicagoredstreak.com/index/\">Red Streak,</a> which it launched hurriedly in an attempt to counter the Tribune\'s <a href=\"http://www.redeyechicago.com/\">Redeye.</a> In Iowa, Lee Enterprises is shutting down <a href=\"http://www.yourmomonline.com/\">Your Mom,</a> a very cool project that was built in conjunction with Northwestern University (but it\'s keeping the website). <a href=\"http://www.lostremote.com/archives/006928.html\">Lost Remote takes notice</a> of this and concludes \"young people do not want print.\"</p>\n<p>I don\'t think that\'s it at all. I think the problem is that a big company has a very hard time focusing on a small project and an even harder time running a \"side business\" that generates tiny profits. These efforts might in fact be the wave of the future, but they won\'t be the wave for the parent company. </p>\n<p>A startup -- two guys in a garage, or one <a href=\"http://www.examiner.com/\">backed by a zillionaire</a> -- might be delighted just to be in the black at this stage. But newspapers are addicted to the 20 percent solution. Anything that doesn\'t deliver fat operating margins from the get-go might send the wrong message to Wall Street.</p>\n', created = 1280418916, expire = 1280505316, headers = '', serialized = 0 WHERE cid = '1:8dbf756f284099a6cf7c091829b63e95' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>In addition to newspapers and radio stations, my employer has been quite busy in the travel media business. Over the last couple of years, Morris Communications has acquired several companies, combined them with existing assets, and realigned them all under a coherent brand identity: Where Guestbooks, Where Magazines, Where Quick Guides, and Where Maps. But there was no unified Web presence for all of the above ... until last Friday, when the <a href=\"http://www.wheretraveler.com/\">\"Local Guides. Worldwide.\" WhereTraveler.com</a> launched in \"beta test\" form.</p>\n<p>In each city, the Where resources provide local directories of dining and entertainment resources for business and personal travelers. If you\'ve stayed at a good hotel in a major city, you\'ve probably seen and perhaps used one of the Where publications -- perhaps under a previous identity, such as Guest Informant or Best Read Guides. This initial stage of the WhereTraveler project makes most of those resources available on the Internet.</p>\n<p>Like a lot of what we\'re doing these days, WhereTraveler.com was built on the <a href=\"http://drupal.org/\">Drupal</a> framework. It makes thorough use of open-source add-on modules including the <a href=\"http://drupal.org/project/cck\">Content Construction Kit</a> and <a href=\"http://drupal.org/project/views\">Views.</a> To open the door for Where editors in many different places to edit content in just their own domains, it uses the <a href=\"http://drupal.org/project/domain\">Domain Access</a> module created at Morris Digital Works and contributed to the open-source community.</p>\n<p>The website and its companion service aimed at the iPhone are just the first steps in a larger project that will unfold over the coming year.</p>\n', created = 1280418924, expire = 1280505324, headers = '', serialized = 0 WHERE cid = '4:18c0b380bf6b20b998dac2a335df8da6' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>The site has hands free publishing of content online, there is absolutely no human intervention between entering the data into Wheretraveler\'s proprietary software and placed into Drupal. Some other things that make this site neat is that a good portion of this site\'s navigation is based off taxonomy that gets passed from the Wheretraveler\'s system, awesome distance calculations based from a specified address along with relational distance between multiple listings from with inside Wheretraveler, and lastly a complete representation of the Wheretraveler magazine and Guestbook for each affiliate.</p>\n', created = 1280418925, expire = 1280505325, headers = '', serialized = 0 WHERE cid = '4:760de300027c1361d370d0fd894b33fd' in /var/www/yelvington.com/includes/cache.inc on line 109.
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  • user warning: Can't open file: 'cache_filter.MYI' (errno: 145) query: UPDATE cache_filter SET data = '<p>You can follow me at <a href=\"http://twitter.com/yelvington\">http://twitter.com/yelvington</a></p>\n', created = 1280418929, expire = 1280505329, headers = '', serialized = 0 WHERE cid = '4:3ece123c8e1e67e3b1e98eee1effd0e9' in /var/www/yelvington.com/includes/cache.inc on line 109.

In addition to newspapers and radio stations, my employer has been quite busy in the travel media business. Over the last couple of years, Morris Communications has acquired several companies, combined them with existing assets, and realigned them all under a coherent brand identity: Where Guestbooks, Where Magazines, Where Quick Guides, and Where Maps. But there was no unified Web presence for all of the above ... until last Friday, when the "Local Guides. Worldwide." WhereTraveler.com launched in "beta test" form.

In each city, the Where resources provide local directories of dining and entertainment resources for business and personal travelers. If you've stayed at a good hotel in a major city, you've probably seen and perhaps used one of the Where publications -- perhaps under a previous identity, such as Guest Informant or Best Read Guides. This initial stage of the WhereTraveler project makes most of those resources available on the Internet.

Like a lot of what we're doing these days, WhereTraveler.com was built on the Drupal framework. It makes thorough use of open-source add-on modules including the Content Construction Kit and Views. To open the door for Where editors in many different places to edit content in just their own domains, it uses the Domain Access module created at Morris Digital Works and contributed to the open-source community.

The website and its companion service aimed at the iPhone are just the first steps in a larger project that will unfold over the coming year.

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Somethings that i would like to add

The site has hands free publishing of content online, there is absolutely no human intervention between entering the data into Wheretraveler's proprietary software and placed into Drupal. Some other things that make this site neat is that a good portion of this site's navigation is based off taxonomy that gets passed from the Wheretraveler's system, awesome distance calculations based from a specified address along with relational distance between multiple listings from with inside Wheretraveler, and lastly a complete representation of the Wheretraveler magazine and Guestbook for each affiliate.

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