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  1. When, how, and why did you go online?

    I used to ask new hires: When, how, and why did you "go online?" The question seems quaint now, and it's ... on how we would incorporate not only the users, but the best content from around the Web; I wrote a job description for a "links editor" who ...

    yelvington - Feb 25 2013 - 11:47am - 10 comments

  2. Seven keys to building healthy online community

    ... running successful online communities since the mid-1980s when I first got a modem, discovered bulletin boards, and wound up running one. ... wise not to edit or even prescreen user-posted content, but you should always remove content that is abusive, obscene, ...

    yelvington - Feb 25 2013 - 11:47am - 8 comments

  3. Eight barriers to local paid content

    ... The problem of scale (volume). It takes scale to make paid content work, and you don't have the volume you think you have. Quit making ... them to pay if you can't even get them to visit frequently when it's free? The problem of scale (breadth). The idea of premium ...

    yelvington - Feb 25 2013 - 11:47am - 14 comments

  4. Early to the game but late to learn how to play

    ... "go online," few even bothered to ask basic questions about content strategy. It was, many declared as of they were saying something wise, ... of energy to change cultures just to dip a toe in the water. When the payoff wasn't immediate, or wasn't a 30 percent margin, enough with ...

    yelvington - Feb 25 2013 - 11:47am - 4 comments

  5. Paid content and the march to Paris

    ... World War II that I think can teach us something about paid content. At the end of the first war, the French built a series of ... and proceeding to Paris. The obvious application: When we put up paywalls, consumers use new technologies to find ways to go ...

    yelvington - Feb 25 2013 - 11:47am - 8 comments

  6. In praise of quick and dirty: when the pursuit of excellence is the enemy of success

    ... of minor differences." Effective collaboration is stymied when team members (usually the execs) ignore the 89% on which they agree and ... to sacrifice a pretty design now in order to get quality content? If we have great content but the design looks like horrible and ...

    yelvington - Feb 25 2013 - 11:47am - 12 comments

  7. Thinking about a paywall? Read this first

    If you're thinking about charging for content, this high-quality infographic could save you from making a big ... maybe every day, maybe two or three times in a single day. When the visit, they consume maybe eight, maybe a dozen pages. These are ... version of that model. What should be the threshold? How price-sensitive is that group on the right side? Can you get significant ...

    yelvington - Feb 25 2013 - 11:47am - 16 comments

  8. What newsrooms should learn from Kodak

    ... new three-around compact press line . Brands decay. When I started in photography, Kodak was the trusted source. (Sound ... The failure wasn't in free content Permalink Submitted by yelvington on January ...

    yelvington - Feb 25 2013 - 11:46am - 13 comments

  9. Why blog and comment spam isn't going away

    ... writer's native tongue. It's generic, not related to the content. This can be tricky, because the manual spammers have learned to cut ... global spam engine comes from a number of sources. In 2003, when the US housing bubble was running full steam and mortgage bankers were ...

    yelvington - Feb 25 2013 - 11:47am - 3 comments

  10. Fatal assumptions

    ... titled "Assumptions:" Consumers perceive that content produced by news organizations is valuable to them. Consumers will actually make content purchases when they are confronted with many free options. Publishers can exert ...

    yelvington - Feb 25 2013 - 11:47am - 10 comments