I've become a big fan of Ze Frank -- a New York vblogger whose real name is Hosea Frank. His intense, up-close, jump-cut bursts of incredulity are always funny, but since I've spent a lot of time traveling lately (Stockholm, Brussels, Kansas City, Moscow, St. Petersburg, Minneapolis, Washington) I really appreciated his rant about Delta Airlines and his riff on Minnesota, which was my home for over a decade. If you're not a sports racer, following those links may turn you into one. Frank was profiled this week by nytimes.com. Study his videos; there's much to learn about optimizing for the Web.