blogging

The blogging phenomenon

JD points out that blogging is 10 years old this month. Today I was on a webinar panel, organized by Brian Anderson of PR/Newswire, discussing blogging. There were something like 3,000 people registered to listen and ask questions. Holy cow. For several years the number of active blogs has doubled every six months. That growth has slowed, according to the Technorati folks, but no one should doubt this: The world has changed. There is a new global conversation under way. There's no going back.

The power shift

The Internet rewrites power structures. It's not just a matter of "information is power." It's also about the ability to speak, to communicate ideas and points of view. In the old hierarchical mass-media model, institutions (government, corporate) gathered and were reluctant to share such power. In the new world, social organization can proceed on a non-hierarchical model. Some might even call it a web (although arachnid webs actually are highly structured).