audience

Losing the sticky race

Submitted by yelvington on February 17, 2008 - 3:06pm

Newsosaur Alan Mutter asks some worthwhile questions about newspapers losing the battle for audience retention despite doing some things right. He says the decline in stickiness is "puzzling in light of the energy most publishers in the last year have put into building traffic with such features as 24-hour news, video, blogs, podcasts, slide shows, interactive commentary and user-generated, hyper-local content."

The aging readers of newspaper websites

Submitted by yelvington on June 16, 2006 - 10:44am

I'm still catching up on good items that were posted while I was traveling. Vin Crosbie has a detailed look at who's using newspaper websites, based on data from Greg Harmon at Belden Research.

Among the key findings is that newspaper website users are growing older. We all are, of course, but this is collective data. It's not surprising; Web activity by people aged 40 to 65 has noticably surged in the last couple of years.