Losing the sticky race
Submitted by yelvington on February 17, 2008 - 3:06pmNewsosaur Alan Mutter asks some worthwhile questions about newspapers losing the battle for audience retention despite doing some things right. He says the decline in stickiness is "puzzling in light of the energy most publishers in the last year have put into building traffic with such features as 24-hour news, video, blogs, podcasts, slide shows, interactive commentary and user-generated, hyper-local content."