I’m a little stuck on teh chapter I’m writing for my book now: Googlewood, how movies, TV, and entertainment will change thanks to Google. I have plenty to say but I need one of those great surprising insights you all have (flattery will get me everywhere). So if you don’t mind, please help and share how entertainment can and will change in the Google age. As always, thanks!
Chris Hedges gives a sermon from his high-church pulpit decrying the devil internet. It’s not worth the effort to fisk but it is notable for bringing together every claptrap curmudgeonly cliche imaginable. As a museum piece, it is notable. But it is also wrong in so may ways. He says:
The decline of newspapers is about the rise of the corporate state, the loss of civic and public responsibility on the part of much of our entrepreneurial class and the intellectual poverty of our post-literate world, a world where information is conveyed primarily through rapidly moving images rather than print. All these forces have combined to strangle newspapers.
Oh, ferchrissakes. The decline of newspapers is about the irresponsible management of newspapers that did not take advantage of new opportunities and recognize new realities until it was too damned late. The corporate state he decries is exactly what is now suffering for its sins; see the billions in stock-market value lost. Post-literate? We’re reading more than ever. And I wonder whether rapidly moving images are somehow worse than merely moving images. To hell with talkies.
Sadly, he doesn’t stop:
The Internet will not save newspapers. So far, the really big advertisers have stayed away, either unsure of how to use the Internet or suspicious that it can’t match the viewer attention of older media.
That’s patently untrue and as out-of-date as everything else Hedges says. Big advertisers are all over the internet, but in a post-scarcity economy, they no longer have to pay the monopolistic prices of newspaper companies. You’d think Hedges might celebrate that, except that then he’d have to decide whom he hates more: news companies or the marketing companies that have supported them. Will the internet save newspapers? I don’t care. It’s journalism that matters to me. And the internet is doing wonders for journalism.
We live under the happy illusion that we can transfer news-gathering to the Internet.
Well, he’s right about the happy part. News alerady has come to the internet, where it is faster, more complete, more global, with more voices. Oh, why am I bothering? Oh, just one more:
Bloggers, unlike most established reporters, rarely admit errors.
I hope he corrects that gross and false generalization. But I doubt he will. Damned reporters.
With all the journalists getting laid off in the newspaper industry bloodletting, have you noticed them looking younger?
I ask because I had my hair cut this morning, and I had a conversation with my stylist about gray hair. He’s in his 30s, but DYES his hair gray because he likes how it looks. (Huh?! Most of us with real gray hair would prefer to go the other direction.) Anyway, he told me that with the bad economy and lots of people getting laid off, his shop is seeing a big wave of guys in their 40s and 50s come in to get their hair dyed darker. It’s because they think looking younger will help them find new jobs, of course.
Have you noticed this among your journalist friends who’ve been laid off recently? Have you done it yourself?
Me? I’m sticking with what nature and time have done with my hair. Can’t say I like the gray, but I can live with it.
Here’s my latest Editor & Publisher Online column: “Web Integration on a Grander Scale.”
I present a model for moving beyond reader comments, and activating community-member contributions and participation at the article level.
What is it about media that causes governments - OK, apparently just our government here in the UK - to abandon its normal, very sensible objection to hypothecated taxation? What indeed is it about media that makes a poll tax look like a good idea? First the BBC, now music, it seems that media (especially digital media) is exempt from the common sense that saves us from this bizarre approach to filling the public purse.
The BBC is currently funded by the country's only hypothecated poll tax - a flat fee levied per head of population, irrespective of ability to pay, to meet a specific government spending objective. Rumours abound again today that the music industry is pushing for similarly special dispensation (though Charles at the Guardian thinks not). Both our current and our last Prime Minister agree that hypothecation is a bad idea (I don't think either has ever though it necessary to come out explicitly against poll taxes). So why this single exception for media? Very strange.
Ryan Sholin has a typically thought-provoking post up about the future business model for journalism, calling the "broken
business model of newspapers" the elephant in the room. In it he points
out the unsolved problem of news shifting to digital - that the value
of online news audiences is a fraction of the value of that same
audience in print. (This is, broadly, the same point that Vin Crosbie has been making since at least 2006 and might most easily be abbreviated as The Impossibility of the Rusbridger Cross.)
Here's the bit I'm stuck on. As one of four news industry "givens", Ryan writes:
"Regardless of what else we change about our print edition, or how we
present information online, or how we reorganize our newsrooms, funding
investigative and enterprise reporting must be part of the core mission
of the industry"
Taking a step back, this seems an extraordinary economic position. What other industry organises itself around the proposition "in this business it is a given that we must produce X. Now, can we get anyone to pay us enough money to produce X?"
If it costs £20 to dig a ton of coal out of the ground and people will only pay £15 per ton, no-one digs coal. At that point we stop digging coal and start...well, making computers or flipping burgers or farming or whatever other activity does make us money.
I'm not sure it's the business model that's broken here. Maybe the elephant in the room is a reluctance to even think of newspapers (or journalism or whatever you want to call it) in business terms. Because if we did, we wouldn't start with the premise "since we're definitely going to keep making journalism, how can we pay for it?" We'd already be thinking "is there enough of a market for journalism to keep doing it?" And nobody wants the answer to that question, because we kind of know already what it probably is.
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