It's a girl thing
Get this: 35 percent of all online teen girls blog, while only 20 percent of online teen boys do so, according to the latest report from the Pew Internet & American Life project. This comes as no surprise to me; I have two such female creatures in my household and it's something I can observe up close.
I've blocked Myspace.com at the cable router on a couple of occasions when I was concerned about homework focus. The Internet for them is much less about consuming content than it is about interpersonal communications.
Some of their usage might look to a publisher like "personal publishing," but to them it's much more about showing and telling friends, which I interpret as interpersonal communications. Our 15-year-old, Paige, is now up to 14,638 images in her photo gallery. What she is saying is, "Hey guys, here's what we did Saturday."
I've previously pointed out that the use of our successful participative newspaper-affiliated websites, such as BlufftonToday.com, is dominated by females. Gannett has taken the female group communications concept seriously and has launched "mom sites" in many of its newspaper markets.
If you have any lingering notions that the Internet is a place for geeks and guys, get over it.